What We Sell

As your full service fishing supply and apparel outfitter, Handler has built a reputation of excellence in custom rod building and also offers rod and reel repair.  As a top shelf dealer for the Shimano product line and operating as a Costa Del Mar Premium Outfitter, we have what you are looking for.

If there is anything you are looking for, feel free to call and ask our knowledgeable staff. 321.799.9708

If we don’t have it, we can get it quickly!

Please take a moment to scroll down to see all our products and services.


Reels: Offering a full line of Shimano, Accurate, Avet, Lindgren-Pitman, Hooker Electric, Kristal, Penn and Diawa reelsRods: Offering a full line of Shimano, Star Rods, Crowder, Daiwa, Gloomis, Cousins, Ugly Stik, Penn and Custom Built Rods

Line: Momoi, Triplefish, Seaguar, Yozuri, Ande,  American Fishing Wire(straight wire, cable)

Braided Line: PowerPro, Momoi, Jerry Brown

Hooks: Owner, Gamakatsu, Mustad, Eagle Claw

Lead: One on the largest selections available.  Lowest Price in town!

Egg Sinkers-1/8-16 ounce

Bank Sinkers- ¾ ounce to 24 ounce

Deep Drop- 2,3,4,6,8,10, 12lb

High speed/wire line trolling-24,36,48, 64oz rigged and un-rigged

Soft Plastic: Gulp, Savage Gear, D.O.A, Z-man, Zoom, Slayer Inc

Plugs/Hard Baits: Heddon, Shimano, Bomber, Rapala, Mirrorlure, Yozuri, Savage Gear and more!

Jigs: Shimano Butterfly Jigs, Lucanus Jigs, Bucktail Jigs in many varieties and sizes. Deep Jigs.

Sabiki Rigs: An extensive selection of sabiki rigs from many different manufacturers.

Trolling Lures: Braid, Islander, Boone, C and H Lures,Rigging materials: Crimps, Loop Protectors, Leader Material.

Terminal Tackle: Swivels, 3 way swivels, snap swivels, ball bearing snap swivels.

Daytime Swordfish Tackle: Custom Daytime Swordfish Rods,Wind-on’s,Deep Drop Weights,  Specialty hooks, Leader Material, Crimps, and Lights.

Bait: Offering a full line of frozen bait including: Ballyhoo-Rigged, Unrigged, and Custom Bait Rigging available, Split Tail Mullet- Rigged and unrigged Squid-1lb,5lb and rigged and unrigged Swordfish Squid. Spanish Sardines, Cigar Minnows, Goggle Eyes, Northern Mackerel, Chum, Ribbonfish, Shrimp, Clams, Sand Fleas, Finger Mullet

**We also have FRESH BALLYHOO when in season. **
Call us at 321 799 9708 to find out when we have it and reserve some for yourself!

Located across from the Merritt Square Mall at 270 Borman Dr., Merritt Island, FL 32953

Call 321.799.9708