What We Sell

As your full service fishing supply and apparel outfitter, Handler has built a reputation of excellence in custom rod building and also offers rod and reel repair.  As a top shelf dealer for the Shimano product line and operating as a Costa Del Mar Premium Outfitter, we have what you are looking for.

Please take a moment to scroll down to see all our products and services.

Bait: Offering a full line of frozen bait including: Ballyhoo-Rigged, Unrigged, and Custom Bait Rigging available, Split Tail Mullet- Rigged and unrigged Squid-1lb,5lb and rigged and unrigged Swordfish Squid. Spanish Sardines, Cigar Minnows, Goggle Eyes, Northern Mackerel, Chum, Ribbonfish, Shrimp, Clams, Sand Fleas, Finger Mullet (images of baits at bottom of page)

**We also have FRESH BALLYHOO when in season. **
Call us at
321 799 9708 to find out when we have it and reserve some for yourself!

Reels: Offering a full line of Shimano, Newell, Penn and Diawa reels

Rods: Offering a full line of Shimano, Crowder, TFO and Custom Built Rods

Line: Momoi, Triplefish, Seaguar, Yozuri, Ande,  American Fishing Wire(straight wire, cable)

Braided Line: PowerPro, Momoi, Jerry Brown

Hooks: Owner, Gamakatsu, Mustad, Eagle Claw

Lead: One on the largest selections available.  Lowest Price in town!

Egg Sinkers-1/8-16 ounce

Bank Sinkers- ¾ ounce to 24 ounce

Deep Drop- 2,3,4,6,8,10lb

High speed/wire line trolling-24,36,48oz rigged and un-rigged

Soft Plastic: Gulp, Exude, D.O.A, Reaction Innovations, closeouts

Plugs/Hard Baits: Heddon, Shimano, Sebile, Rapala, Bomber, Mirrorlure, Yozuri

Jigs: Shimano Butterfly Jigs, Lucanus Jigs, Bucktail Jigs in many varieties and sizes. Deep Jigs.

Sabiki Rigs: An extensive selection of sabiki rigs from many different manufacturers.

Trolling Lures: Braid, Islander, Boone, C and H Lures,

Rigging materials: Crimps, Loop Protectors, Leader Material.

Terminal Tackle: Swivels, 3 way swivels, snap swivels, ball bearing snap swivels.

Swordfish/Tuna Tackle: Wind-on’s, Specialty hooks, Leader Material, Crimps.

Bait: Offering a full line of frozen bait including: Ballyhoo-Rigged, Unrigged, and Custom Bait Rigging available, Split Tail Mullet- Rigged and unrigged Squid-1lb,5lb and rigged and unrigged Swordfish Squid. Spanish Sardines, Cigar Minnows, Goggle Eyes, Northern Mackerel, Chum, Ribbonfish, Shrimp, Clams, Sand Fleas, Finger Mullet

**We also have FRESH BALLYHOO when in season. **
Call us at 321 799 9708 to find out when we have it and reserve some for yourself!

Located across from the Merritt Square Mall at 270 Borman Dr., Merritt Island, FL 32953

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